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Broadband over Powerline
An Emerging Market Opportunity
2
IDACOMM Background
IDACOMM is the non-regulated subsidiary of 
IDACORP (NYSE: IDA)
 
Operates and Manages Multiple Networks
Hybrid Fiber/Fixed Wireless
30 DSL Markets
Existing BPL Deployments
Registered CLEC is multiple markets
 
Scalable Centralized Operations
Marketing and customer support
Technical Support & Network Operations
 
Experienced Senior Management Team
Fortune 500 
Entrepreneurial/ IPO/ M&A
Emerging Technology Deployment
Fiber Network Design and Management
Call Center Operations
Utility Financial Management
Regulatory/ PUC/ FCC/ FERC Experience
Complex System Integration
3
Regulatory
Assistance
Strategic Partnerships
Drive Focus & Value for Utilities
Financial 
Services
BEFORE
BPL Vendor 
Relations
System 
Integrators 
& Operators
Planning & 
Intelligence
Content Service 
Provider
Integrator 
& Operator
AFTER
Content 
Service 
Providers
Electric 
Distribution 
Utilities
ONE STOP SHOPPING
Independent Entities
4
Wholesale Access
Video on Demand
Smart Home
Our Strategic Partners
Utility 
Applications
Financial & 
Operating 
Partners
BPL Technology
Voice over IP
Evolution of Broadband over Power Line
“Existing Utility Electric Wires” 
born in the 1950’s as PLC 
(Power Line Carrier)
“Existing Utility Electric Wires” 
born in the 1950’s as PLC 
(Power Line Carrier)
“Existing Utility Electric Wires” 
born in the 1950’s as PLC 
(Power Line Carrier)
“Existing Utility Electric Wires” 
born in the 1950’s as PLC 
(Power Line Carrier)
“Existing Utility Electric Wires” 
born in the 1950’s as PLC 
(Power Line Carrier)
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BPL Enables Retail & Utility Applications
High speed data
VoIP
 & VoD
Home energy 
management
Home Security & 
Networking
Smart appliance 
Smart Home Networks
Video conferencing
Retail Applications
Intelligent grid
Homeland Security & 
Monitoring
Automatic meter reading
Capacitor control
Demand prediction
Distribution transformer 
overload analysis
Proactive Customer 
Notification 
Utility Applications
Hybrid Fiber, 
Wireless, BPL 
Network 
Architecture
Utility Service Territory
An All IP Network
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The Value of AMR
Revenue 
Enhancement
Value in 
Dollars
Uses of Common Information 
Traditional 
AMR
Intelligent 
Grid w/BPL 
Cost 
Reduction
And
Improved
Customer
Satisfaction
Traditionally, the business case for AMR was too narrowly focused. 
 Largely revenue cycle services oriented
 Predominately focused on meter reading cost reduction
 Remote connect/disconnect
   Demand Forecasting
   Load Shedding
   Time of use billing
   Theft detection
   Load profiling
   Outage detection
   Detection/diagnosis of events at capacitors and regulators
   SCADA delivery
   Microwave replacement
   Revenue generating services (e.g. Security, etc.)
   Deploy demand monitoring/control within home
   Support for distributed generation
Several New Forces are Impacting AMR  Business Value:
Energy and 
Home Control 
Solutions
Distribution 
Asset 
Optimization
Demand 
Response 
Mgt.
Revenue
Cycle
Services
8
Build
IDACOMM personnel have been
 building fiber optic networks 
since 1986, 
longer than any CLEC in the west.
Design
IDACOMM Brings extensive network design experience across multiple 
access technologies including, Fiber, DSL, ATM, Frame Relay, ISDN, 
Wireless, PLC and BPL. 
Operate
IDACOMM personnel have been operating a successful 
Broadband Internet Service Provider since 1993; 
currently 
supporting over 30,000 customers 
across 22 western US markets.
Market 
IDACOMM brings a complete and sophisticated 
telecom product development function; Including: voice, and 
video products.
IDACOMM Capabilities
IDACOMM brings a technology neutral strategy coupled with a demonstrated ability to design, 
build, operate and market, hybrid fiber and BPL networks
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Hybrid Network Architecture
IDACOMM
Metro Fiber Ring
Architecture
Internet
Data
Video
10
Subscriber Auto Registration
Automated Subscriber Registration is a key component of scalability
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Local BPL Management Team
Local Deployment team will report to EVP Launch until 90 days post successful phased deployment.  The 
team will then move under EVP Sales to drive penetration rates within the deployed phases.
Incremental Provisioning 
employee for every 40K HP. 
Will matrix to EVP Operations 
post deployment.
Incremental Sales and Customer 
support for every 50K HP and 
10K subscribers.
Will report to EVP Sales post 
deployment.
Depending on contract will 
establish local NOC with 
incremental employee for every 
500K HP.  Will matrix to EVP 
Operations post deployment.
Incremental Network Engineer 
for every 100K HP.  Will provide 
technical support post 
deployment and be matrixed to 
EVP Operations.
Network Engineer
& Construction
Network Operations
Center
Customer Service,
Installation & Sales
Provisioning 
Supervisor
Utility Franchise
General Manager